Episode 290: Stop Trying & Stopping Profit Bleeds with Ashley Fleschner

The reason you’re not making any progress toward your goals is that you’re trying.

And I’m not saying you’re trying too hard, but the problem is that you’re trying, period.

You may not know it, but trying will not turn your construction business into a $50 million business a year.

What you need to do is to stop trying and start training. Read along to learn more.

Stop Trying

I know you’ve got big dreams of leading your construction business empire into a multi-million (or billion) dollar company. 

But hold on to your thoughts, my friend, because running a construction business is not all fun and games.

You see, being a successful CEO isn’t just about winging it and hoping for the best. There’s something you need to stop doing that’s pretty counterintuitive, and that is trying.

But aren’t we supposed to keep on trying?

First things first, let’s talk about trying. Trying is an attempt to be someone you are not or do something you are not prepared for. Okay, read that again.

Think of it as throwing spaghetti at the wall and seeing what sticks. When you try, you’re basically hoping to get lucky.

Would you consider handling your construction business like this? You probably won’t.

So here’s what you need to do instead: stop trying and start training!

Trying vs. Training

With training, you train your CEO muscles to level up your construction game. Remember, your business only grows as much as you do.

Just like any good workout routine, you put in the time, dedication, and maybe a bit (okay, a lot) of sweat.

But how can you differentiate trying from training when all your life you thought that trying would make you the best CEO of your construction business?

Here are some key differences between trying and training; hopefully, these will open your eyes.

1. Trying has no plan. But when you train, you plan and hire a coach or mentor until you perfect what you do.

2. When you’re trying, you give up. But when you train and hit resistance, you know it’s a good thing and that you’ll get better.

3. Trying focuses on outcomes, while training focuses on inputs. Training lets you focus on the process and habits.

4. When you’re trying, there won’t be much evidence. But when you’re training for something, there will be evidence that you’re training. 

Here’s what some of that evidence might look like:

  • blocked-out schedules on your calendar
  • messages with like-minded people
  • books on your shelf and desk
  • podcast subscriptions

If it were illegal to be the CEO of a very profitable construction company, there would be enough evidence to convict you of that when you’re training.

So which side are you on right now? Are you trying or training to be the best CEO?

To learn how to stop trying and start training and how our Systematize Your Construction Business (SYCB) program student applied this mantra in his business, listen to the full episode above or watch it HERE.

Additional Resources:

– Apply to work with the Construction Leading Edge team HERE

– Learn how to get out of your business and make it run without you HERE

– Visit Construction Leading Edge for more HERE

The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

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